FOR IMMEDIATE RELEASE

May 18, 2015 -- San Diego, CA

Effect Technologies, Inc., maker of the patented EffectCheck® software for emotional analysis of communications, has introduced an upgrade to EffectCheck. The upgrade provides subscribers with the ability to assess the lexical emotional impact of technical blog posts with respect to anxiety, hostility, depression, confidence, compassion, and happiness.

"As more people are relying on blog posting and short- and long-form articles in marketing, it's great to provide this additional feature in EffectCheck," said Dr. David Fogel, Director and Co-Founder of Effect Technologies, Inc. "EffectCheck subscribers can look forward to additional categories for short- and long-form marketing pieces coming soon."

EffectCheck is the only patented software that provides lexical analysis of words and phrases from a 50,000-word emotional thesaurus within an easy-to-use online editor, and provides subscribers with the opportunity to explore word substitutions, word impressions, and understand the flow of lexical emotion in their communications. For more information on subscribing to EffectCheck, email us at customer.service@effectcheck.com.