May 27, 2015 -- San Diego, CA

Effect Technologies, Inc., maker of the patented EffectCheck® software for emotional analysis of communications, has introduced another upgrade to EffectCheck. The upgrade provides subscribers with the ability to assess the lexical emotional impact of testimonials with respect to anxiety, hostility, depression, confidence, compassion, and happiness.

"Companies love to have happy customers who provide testimonials," said Dr. David Fogel, Director and Co-Founder of Effect Technologies, Inc. "Unfortunately, some testimonials may actually raise prospects' anxiety, hostility, and depression, rather than confidence or happiness. Now subscribers to EffectCheck will be able to assess every testimonial and determine if it’s really one that they want to advertise."

EffectCheck is the only patented software that provides lexical analysis of words and phrases from a 50,000-word emotional thesaurus within an easy-to-use online editor, and provides subscribers with the opportunity to explore word substitutions, word impressions, and understand the flow of lexical emotion in their communications. For more information on subscribing to EffectCheck, email us at