How it Works
Why it Works
EffectCheck is based on decades of psychological research that analyzes the emotional impact of words and phrases. EffectCheck has built an emotional impact dictionary that contains over one million word-phrase association. Experts in clinical psychology and artificial intelligence, Yanon Volcani, Ph.D. and David Fogel, Ph.D., have carefully curated each association to ensure EffectCheck performs with accuracy every single time.
“EffectCheck is exactly what marketing and communications professionals need right now.”Steven OsinskiMarketing Professor, San Diego State University
“EffectCheck helps us ensure our message of support and opportunity is right on target.”Jill JonesSpecial Events Manager, USO San Diego