Case StudiesNew FeaturesUncategorized News Article on San Diego State University’s Proposed Use for a Mission Valley Campus With the former San Diego Chargers now playing in Los Angeles, the stadium in the…David FogelApril 19, 2018
Case Studies Mark Zuckerberg’s Opening Remarks to the House Energy and Commerce Committee Mark Zuckerberg, CEO of Facebook, started a second day of testimony in front of Congress…Miranda SteidlerApril 11, 2018
Case Studies New York Times Opinion Piece on Facebook Recent revelations that Facebook user’s personal data have been used in ways that the users…Bradley KellerApril 8, 2018
Case Studies Apple Apology Letter Apple, Inc. recently experienced unfavorable news stories when a software update deliberately slowed down older…David FogelJanuary 9, 2018
Case Studies Oscar Munoz’ Letter to the United Team on April 11 On April 11, 2017, United Airlines CEO Oscar Munoz offered the following apology letter to…David FogelApril 11, 2017
New Features EffectCheck® upgrade for Press Releases from Medical/Pharmaceutical Companies Effect Technologies, Inc., maker of the patented EffectCheck® software for emotional analysis of communications, has introduced…David FogelMarch 27, 2017
Case Studies Analysis of Donald Trump’s Inaugural Address Donald Trump took the oath of office of the President of the United States of…David FogelJanuary 20, 2017
Case Studies Analysis of Cincinnati Children’s Hospital Press Release On December 16, 2016, Cincinnati Children’s Hospital offered a press release regarding the hiring of…David FogelDecember 16, 2016
Case Studies Analysis of Donald Trump’s Acceptance Speech at the Republican Convention On July 21, 2016, Donald Trump accepted the Republican party’s nomination for president of the…David FogelJuly 22, 2016
Case Studies Mike Pence’s Address at the 2016 Republican National Convention On July 20, 2016, Gov. Mike Pence accepted the Republican party’s nomination for vice president…David FogelJuly 21, 2016
Case Studies Former President Bush’s Address at the Dallas Police Memorial On July 12, 2016, former President George W. Bush addressed the audience and the nation…David FogelJuly 12, 2016
Case Studies Analysis of Benjamin Netanyahu’s and President Obama’s Remarks Following the Orlando Terror Attack On June 15, 2016, Israeli Prime Minister Benjamin Netanyahu offered public remarks on the terror…David FogelJune 15, 2016
Case Studies Analysis of Cal Thomas’ Interview with Donald Trump Donald Trump was interviewed recently by columnist Cal Thomas. The transcript of the interview can…David FogelJune 13, 2016
Case Studies Analyzing Hillary Clinton’s 2016 Speech for Overall Emotional Impact After the primary elections on June 7, 2016, Hillary Clinton secured sufficient pledged and superdelegates…David FogelJune 8, 2016
Case Studies A Tale of Two Trump Statements Donald Trump, the presumptive Republican nominee for president, offered two very different public communications in…David FogelJune 7, 2016
Case Studies Using EffectCheck® to Analyze the Emotional Responses from Candidates at the 2015 Republican Presidential Debate The Republican Party held its fourth presidential debate in Milwaukee, Wisconsin on November 9, 2015.…David FogelNovember 12, 2015
Case Studies Comparison of Opening Statements from Rep. Trey Gowdy and Former Secretary of State Hillary Clinton at the House Benghazi Investigation Committee The House Select Committee on Benghazi heard testimony from former Secretary of State Hillary Clinton…David FogelOctober 22, 2015
Case Studies United Airlines’ Announcement of Brett Hart as Acting CEO On October 15, 2015, the new CEO of United Continental Holdings, Inc. (United), Oscar Munoz,…David FogelOctober 20, 2015
Case Studies Jim Webb Withdraws from the Democratic Nomination for President Jim Webb, a former senator from Virginia and Secretary of the U.S. Navy, withdrew from…David FogelOctober 20, 2015
Case Studies Letter from United Airlines’ new CEO, Oscar Munoz, to United frequent flyers At Effect Technologies, Inc., we specialize in crafting communications to convey the desired emotional sentiment.…David FogelSeptember 17, 2015