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Case StudiesNew FeaturesUncategorized

News Article on San Diego State University’s Proposed Use for a Mission Valley Campus

With the former San Diego Chargers now playing in Los Angeles, the stadium in the…
David Fogel
David FogelApril 19, 2018
Case Studies

Mark Zuckerberg’s Opening Remarks to the House Energy and Commerce Committee

Mark Zuckerberg, CEO of Facebook, started a second day of testimony in front of Congress…
Miranda Steidler
Miranda SteidlerApril 11, 2018
Case Studies

New York Times Opinion Piece on Facebook

Recent revelations that Facebook user’s personal data have been used in ways that the users…
Bradley Keller
Bradley KellerApril 8, 2018
Case Studies

Apple Apology Letter

Apple, Inc. recently experienced unfavorable news stories when a software update deliberately slowed down older…
David Fogel
David FogelJanuary 9, 2018
Case Studies

Oscar Munoz’ Letter to the United Team on April 11

On April 11, 2017, United Airlines CEO Oscar Munoz offered the following apology letter to…
David Fogel
David FogelApril 11, 2017
New Features

EffectCheck® upgrade for Press Releases from Medical/Pharmaceutical Companies

Effect Technologies, Inc., maker of the patented EffectCheck® software for emotional analysis of communications, has introduced…
David Fogel
David FogelMarch 27, 2017
Case Studies

Analysis of Donald Trump’s Inaugural Address

Donald Trump took the oath of office of the President of the United States of…
David Fogel
David FogelJanuary 20, 2017
Case Studies

Analysis of Cincinnati Children’s Hospital Press Release

On December 16, 2016, Cincinnati Children’s Hospital offered a press release regarding the hiring of…
David Fogel
David FogelDecember 16, 2016
Case Studies

Analysis of Donald Trump’s Acceptance Speech at the Republican Convention

On July 21, 2016, Donald Trump accepted the Republican party’s nomination for president of the…
David Fogel
David FogelJuly 22, 2016
Case Studies

Mike Pence’s Address at the 2016 Republican National Convention

On July 20, 2016, Gov. Mike Pence accepted the Republican party’s nomination for vice president…
David Fogel
David FogelJuly 21, 2016
Case Studies

Former President Bush’s Address at the Dallas Police Memorial

On July 12, 2016, former President George W. Bush addressed the audience and the nation…
David Fogel
David FogelJuly 12, 2016
Case Studies

Analysis of Benjamin Netanyahu’s and President Obama’s Remarks Following the Orlando Terror Attack

On June 15, 2016, Israeli Prime Minister Benjamin Netanyahu offered public remarks on the terror…
David Fogel
David FogelJune 15, 2016
Case Studies

Analysis of Cal Thomas’ Interview with Donald Trump

Donald Trump was interviewed recently by columnist Cal Thomas. The transcript of the interview can…
David Fogel
David FogelJune 13, 2016
Case Studies

Analyzing Hillary Clinton’s 2016 Speech for Overall Emotional Impact

After the primary elections on June 7, 2016, Hillary Clinton secured sufficient pledged and superdelegates…
David Fogel
David FogelJune 8, 2016
Case Studies

A Tale of Two Trump Statements

Donald Trump, the presumptive Republican nominee for president, offered two very different public communications in…
David Fogel
David FogelJune 7, 2016
Case Studies

Using EffectCheck® to Analyze the Emotional Responses from Candidates at the 2015 Republican Presidential Debate

The Republican Party held its fourth presidential debate in Milwaukee, Wisconsin on November 9, 2015.…
David Fogel
David FogelNovember 12, 2015
Case Studies

Comparison of Opening Statements from Rep. Trey Gowdy and Former Secretary of State Hillary Clinton at the House Benghazi Investigation Committee

The House Select Committee on Benghazi heard testimony from former Secretary of State Hillary Clinton…
David Fogel
David FogelOctober 22, 2015
Case Studies

United Airlines’ Announcement of Brett Hart as Acting CEO

On October 15, 2015, the new CEO of United Continental Holdings, Inc. (United), Oscar Munoz,…
David Fogel
David FogelOctober 20, 2015
Case Studies

Jim Webb Withdraws from the Democratic Nomination for President

Jim Webb, a former senator from Virginia and Secretary of the U.S. Navy, withdrew from…
David Fogel
David FogelOctober 20, 2015
Case Studies

Letter from United Airlines’ new CEO, Oscar Munoz, to United frequent flyers

At Effect Technologies, Inc., we specialize in crafting communications to convey the desired emotional sentiment.…
David Fogel
David FogelSeptember 17, 2015
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Learn from Our Blog Posts

  • News Article on San Diego State University’s Proposed Use for a Mission Valley Campus April 19, 2018
  • Mark Zuckerberg’s Opening Remarks to the House Energy and Commerce Committee April 11, 2018

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