Case Studies

Analysis of Gov. Scott Walker’s Announcement of his Candidacy for U.S. President

Governor Scott Walker (R-Wisconsin) announced his candidacy for president of the United States on July…

David FogelAugust 18, 2015

Case Studies

Analysis of Carly Fiorina’s Responses at the Undercard Republican Debate from August 6, 2015

On Thursday, August 6, 2015, FOX News presented two separate debates for republican candidates for…

David FogelAugust 8, 2015

Case Studies

Analysis of Jeb Bush’s Announcement of his Candidacy for President of the United States

Jeb Bush announced his candidacy for the presidency on June 15, 2015 at Miami-Dade College.…

David FogelAugust 3, 2015

Case Studies

Hillary Clinton’s Economic Address from July 13, 2015

Hillary Clinton offered her first major economic speech of the 2016 presidential campaign on Monday,…

David FogelJuly 27, 2015

Case Studies

Analysis of Donald Trump’s Announcement of Running for President

Overview Donald Trump announced he was running for president of the United States on June…

David FogelJuly 17, 2015

Case Studies

Jim Webb’s Response to George W. Bush’s State of the Union Address 2007

Now that Jim Webb is formerly a candidate for the Democratic presidential nomination, we’ve taken…

David FogelJuly 13, 2015

Case Studies

BlackBerry’s Open Letter To Its Customers

On October 14, 2013, BlackBerry sent an open letter to its customers in an attempt…

David FogelOctober 14, 2013

Case Studies

Obama’s Statement at 2013 Press Conference

On October 8, 2013, President Obama held a press conference to address the situation of…

David FogelOctober 9, 2013

Case Studies

A Tale of Three Apologies

In September of 2012, three public apologies were issued that caught the attention of the…

David FogelNovember 8, 2012

Case Studies

Comparing the Lexical Effects of Speeches from President Obama, President Clinton, and Governor Romney

The Republican and Democratic National Conventions offered numerous opportunities for crafting emotional language to affect…

David FogelSeptember 13, 2012

Case Studies

Comparison of Two Articles Covering Alex Trebek’s Heart Attack

Alex Trebek recently suffered a heart attack, from which he is expected to fully recover.…

Miranda SteidlerJune 26, 2012

Case Studies

David McCollough’s Commencement Address to Wellesley High School

David McCullough Jr.’s commencement address to the students of Wellesley High School has been receiving…

Miranda SteidlerJune 11, 2012

Case Studies

Comparing the Lexical Effects of Scott Walker’s Victory Speech and Tom Barrett’s Concession Speech

On June 5, 2012, Wisconsin voters reconfirmed Governor Scott Walker as their governor in a…

David FogelJune 7, 2012

Case Studies

Coca-Cola Responds to New York City’s Elimination of Large-Sized Drinks

Earlier this week, Mayor Bloomberg of New York City announced a proposal to ban sales…

David FogelMay 31, 2012

Case Studies

Using EffectCheck® to Better Understand the Lexical Effects of Mitt Romney’s Biography

Republican presidential front-runner and likely nominee Mitt Romney hosts campaign web pages that provide a biographical overview…

David FogelApril 15, 2012

Case Studies

Analysis of President Obama’s and Speaker Boehner’s Speeches on the American Debt Ceiling Debate

On the evening of July 25, 2011, President Barrack Obama and House Speaker John Boehner…

David FogelJuly 25, 2011

Case Studies

Climate Change Messaging and Anxiety: Why Advocates Should Reconsider their Tactics

Editor’s note: Lindsay La Forge is an international economist in Washington, D.C. with a focus…

David FogelJuly 1, 2011

Case Studies

How Not to Deliver Bad News: Dropbox CTO Arash Ferdowsi

This week, a Dropbox security vulnerability was discovered that enabled attackers to log into anyone’s account. Every…

David FogelMay 13, 2011