Why it Works

Neural Processing

Word choice can have important implications for how your audience responds to your message. When a person reads or hears a word or phrase, the brain processes these words and phrases through the activation of neurons in different areas of the brain. This neural activation triggers an emotional response that may contrast with the author’s original intentions for the message.

Scientific Foundations

EffectCheck is based on decades of psychological research that analyzes the emotional impact of words and phrases. EffectCheck has built an emotional impact dictionary that contains over one million word-phrase association. Experts in clinical psychology and artificial intelligence, Yanon Volcani, Ph.D. and David Fogel, Ph.D., have carefully curated each association to ensure EffectCheck performs with accuracy every single time.

Sentiment Analysis

EffectCheck enables you to measure the likely emotional impact of a piece of text across six fundamental emotional responses:

  • Anxiety
  • Hostility
  • Depression
  • Confidence
  • Compassion
  • Happiness

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